Royal caribbean international
Travel Leaders Network · Microsite · 2018
Royal Caribbean International is the largest cruise line in revenue on the market and long-time partner with Travel Leaders Network, the world’s largest sellers of luxury travel, cruises and tours in the industry. This microsite was part of an ad concept pitched to stakeholders promoting the value that TLN provides in growing sales and engaging new and potential consumers with the Royal Caribbean Cruise experience.
The challenge
Create a microsite to accompany targeted campaign pieces so that all deliverables are uniformed in look and feel for the pitch. It was imperative to speak to the adventure, possibilities and fun that the cruise line has to offer both couples and families alike. And most importantly, work with the established Royal Caribbean International brand including typography, colors and image library.
CONTRIBUTION + Tools
Lead visual designer leveraging Ceros and Wordpress Content Management Systems.
The team
Darren Press as VP Creative Director and Caroline Gordon as Art Director
The RESULTS
The pitch campaign was a success and landed an initial 3 million dollar partner contract with Royal Caribbean International and Travel Leaders Network, with the website being one of the top visual selling pieces for the client.
Looking Back
It was a Royal honor to work on this campaign
My skills and application of UX and UI has grown exponentially since this project and naturally, so did design trends. What I loved the most about this project, was the ability to simply be creative. To go a bit more wild within constraint ie: the unconventional navigation.
Looking back - the pitch’s focus was desktop, putting mobile and narrow screens on the back-burner and so mobile would have been something I’d like to have expanded on and developed. The white text on orange did fail WCAG 2 contrast color compliance leaving a big oops on my end for accessibility.
And although the theme campaign emphasized “big, bold and beautiful experiences” the sub pages could use consistency in width and shrinking down the components in general to be both more digestible and enjoyable would be initial approaches to improvement.
Travel leaders network · JUN 2016 — NOV 2018
My time at Travel Leaders Network challenged me to work with constraints and limitations that college projects didn’t entirely enforce (TLN was my first “adult” job). TLN sharpened my eye for details and above all – challenge me to creatively work around the “cannots” and “don’t haves” like in-house developers and access to conduct user testing sessions.